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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
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From the Back Cover
Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn't get a whole lot better after reading this book, something is wrong with you.Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It's loaded with easy actions and real examples that really work. I've used them. I know.Scott Cook, Founder, Intuit Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...iscover common ground...and, together, decide to act. In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience. Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What's In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds...and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time
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About the Author
Jerry Weissman, the world’s #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Foster City, California. His private clients include executives at hundreds of the world’s top companies, including Yahoo!, Intel, Cisco Systems, Intuit, Dolby Laboratories, and Microsoft. Weissman coached Cisco executives before their immensely successful IPO road show. Afterward, the firm’s chairman attributed at least two to three dollars of Cisco’s offering price to Weissman’s work. Since then, he has prepared executives for more than 500 IPO road shows, helping them raise hundreds of billions of dollars. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations. Weissman is the author of the global bestseller Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall, 2003); In the Line of Fire (Pearson Prentice Hall, 2005) and its companion DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions (www.powerltd.com); and The Power Presenter: Technique, Style, and Strategy from America’s Top Speaking Coach.
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Product details
Hardcover: 288 pages
Publisher: FT Press; 1 edition (November 27, 2008)
Language: English
ISBN-10: 0137144172
ISBN-13: 978-0137144174
Product Dimensions:
6.4 x 1 x 9.3 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
74 customer reviews
Amazon Best Sellers Rank:
#151,978 in Books (See Top 100 in Books)
This was a fantastic book. I'm not sure what drew me to it since I am not necessarily in a position where I give formal presentations very often and frankly have avoided using audiovisual aids in the presentations I have given. Prior to reading this book I couldn't have told you what an IPO was and I'm not in an industry where I'm likely to give presentations to investors or in a multimillion dollar industry.I have given presentations though and they haven't always gone the way I wanted them to. Now I know why. I've committed almost every one of the "cardinal sins" or presentation, with and without A/V assistance. After reading this book, I feel much better prepared should the need for a presentation arise. In fact, I'm almost hoping that a chance to put these principles into action presents itself.I could also see many applications for the same information in other aspects of my personal and professional life. We are all "selling", whether it be a product, an idea or concept, or a relationship. We want others to get it, to understand us, and really we want them to agree with us or take a desired action. The way that we communicate that is critically important to whether we achieve our goal. All of these corporation-tested techniques explained in this book have many useful applications in life if applied creatively.The author practiced what he preached, and the use of the techniques was evident in the way he crafted the text, diagrams, and captions. Since I was reading on an older Kindle, some of the formatting wasn't the best, but even with that said, the attention to detail and the use of great communication techniques was evident. I learned a lot - about presentations, about writing, about communication, and about myself.
This book was a game changes for me when it came to speaking. I've recommended it to countless people.Every time I feel my public speaking skills slipping, I remind myself to go back to the book. I actually just purchased it for the 3rd time (kindle edition so I don't need to drag around the hard cover).I don't consider myself a natural public speaker. But I'm boarding a plane to Sydney tonight (from California) to return to a conference where I was rated the top speaker last year. The key to improving my presenting skills was getting the content right. Jerry lays out a process for developing and organizing the content that makes it much easier to present with confidence. I've also attended Jerry's two day workshop. Because I had studied his books so much, I didn't get a whole lot extra from the workshop. So instead of spending thousands of dollars, you can get everything you need from this book.
I was interested in this book because I do speak in front of people on a regular basis (as a preacher, I am publicly speaking every week). I wanted to improve my presentation skills. The subject of presentations is specifically directed at the business world and not sermon or teaching. The main idea of a narrative presentation model is relevant. The method applies to any speaker who may need to improve their presentation in preparation, flow, and visual aspects.The book refers to older versions of PowerPoint presentation software, but they may still be in use.The suggestions and skills described are still useful and do not suffer from the older software references. This is useful for persons who need to improve their public speaking presentation efforts.
Presenting to Win reminds you of the basics: don't read the slides, make your slides interesting, etc. The point is to use your slides and other visual aids as exactly that: visual aids. If someone could know everything you're planning to say by reading your slides then they don't need to have you in the room, they can just read the slides. But Presenting to Win doesn't tell you not to impart information in your slides, instead it gives suggestions for how to jazz things up so that you can have a better chance of getting and keeping people's attention. There are specific, concrete recommendations that you can use to become a better presenter. Note also that as a Kindle book you don't lose too much in the translation, so you can feel comfortable downloading this and not worry that you'll be missing visuals that the Kindle can't properly display.
Getting your story right is the key to presenting well and the writer takes you through steps to do this. Admittedly, I wanted more time on the topic and more examples. This is as close as I’ll likely get to attending his workshop, and there’s plenty to implement here! I highly recommend this book for those who want to improve their presentations.
I've been making business presentations for close to 18 years. Upon reading this book, I discovered there is a much better way. I learned more about developing and delivering presentations from this book than I had in my entire career. This book is extremely insightful and prescriptive. Jerry walks you through it step-by-step. I was able to apply what I learned right away to an upcoming presentation, and had tremendous success. I could see the difference right away. This book guides the way our entire organization develops and delivers its presentations. Highly recommended.
This is an outstanding book on the subject of presentation excellence. Jerry Weissman offers real-world experience on the value of effective presentations and their impact on business results. I love his thinking on the 16 flow structures. I have underlined more passages in his book than most other presentation books. Practical, strategic, useful. You need to read this book!
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